Sustainable, consumer friendly practices
THE CSA 2021 ANNUAL SUMMIT
Hosted by Google Inc.
November 4-5, 2021 | Sunnyvale, California
Active Participation
About the event
We’re pleased to announce that the Clean Software Alliance 2021 annual summit will take place at Google’s offices in Sunnyvale, California on November 4th & 5th
The CSA 2021 summit strives to bring together different constituents within the software ecosystem to facilitate a meaningful channel of communication for dispute resolution and the development of self-regulatory programs. Under the acknowledgment that all participants share a similar interest to agree on a set of rules to self-regulate the market from within, rather than passively waiting for governmental or other regulatory acts.
Due to Covid-19 limitations, we’ll be conducting the summit over two days. Day one on November 4th, will focus on the mobile ecosystem. Day two on November 5th will focus on the desktop ecosystem. Both events will be hosted in a format which fosters an active and lively dialogue between different market constituents, around the topics of policy, compliance, trust & safety (including anti-fraud and fraudulent schemes), and what an effective self-regulatory program looks like.
The format will be of an intimate round table meeting, limited to 50 participants per day. The goal being for each participant to play an active part either as a speaker, panelist, or an interactive audience member. Each session is designed to foster interactive discussions and encourage questions, comments, and feedback by both on-site attendees and online participants.
Important information regarding Covid-19: It is your responsibility to check in advance the Covid-19 travel restrictions applying to the country from which you travel. Please read carefully the Google Office Guide of health & safety, while noting that you will not have to take the step of filling out a health form. Google Requires all guests to be fully vaccinated. Upon arrival to the site, you will be required to present your vaccination certificate and ID, so please make sure to arrive on a timely manner to allow us to start on time.
Please contact us at info@cleansoftware.net if you have no vaccination certificate or if you intend to arrive to the event after spending time in one of the following countries in the 14 days prior to the event: Costa Rica, Egypt, Ghana, Guatemala, India, Kenya, Malaysia, Mexico, Morocco, Philippines, Russia, South Africa, El Salvador, Thailand, Vietnam, Australia, Belarus, Indonesia, Japan, Pakistan, Romania, South Korea, Turkey or Ukraine.
Being an active participant
Submit Questions
Prior or during the event, submit questions, thoughts or comments to be discussed during the panels
(can be done anonymously)
Meet & Greet
You can start a conversation, introduce yourself and greet others on the event's Linkedin page
Updates & Topics
Share updates, new topics and thoughts via the CSA's #general Slack channel
Agenda
Monday 01.11.2021 | Mobile Event
Las Vegas, Nevada
We will be attending Affiliate Summit West in Las Vegas, Nevada. You can schedule a meeting or join for a drink
Thursday 04.11.2021 | Mobile Event
Sunnyvale, California
09:30 – 10:00
Check-in & Registration
10:00 – 10:20
Opening and welcoming notes
10:20 – 11:10
Part 1 | Setting the framework
Round table panel & interactive discussion
Google Play, AppsFlyer, IronSource, Adjust, CAAF (Coalition Against Ad Fraud), Singular
11:15 – 12:30
Part 2 | Learning from and synergizing with market associations operating in the ecosystem
Coalition for Better Ads (CBA)
Mobile Ecosystem Forum (MEF)
Coalition Against Ad Fraud (CAAF)
IAB Tech-Lab mobile & brand safety
12:30 – 13:15
Lunch Break
13:20 – 14:30
Part 3 | Policy overview, do’s & don’ts, dispute resolution
Multiple speakers
Q&A session
Google Play – Policy, Trust & Safety
Android 12
14:35 – 15:50
Part 4 | Market evolution, revolution, trends and dynamics
AppsFlyer
Singular
Mopub
Perspectives on trends and transitions into a (non) Advertising ID ecosystem
Multiple speakers
15:50 – 16:05
Coffee & Networking
16:05 – 17:15
Part 5 | Showcases & research in mobile fraud
Showcase #1: Exploring intent-based Android security vulnerabilities on Google Play
Snyk
Showcase #2: The psychology and incentives of mobile fraud
Customlytics GmbH
Multiple speakers
17:15-17:30
Summary, announcements & next steps
Friday 05.11.2021 | Desktop Event
Sunnyvale, California
10:00 – 10:30
Check-in & Registration
10:30 – 10:50
Opening and welcoming notes
10:50-12:35
Part 1 | Policy & Developer Program Overview
Policy updates, best practices, showcases, dispute resolution
***not final***Pending approval
12:35 – 13:25
Lunch Break
13:20 – 14:30
Part 2 | Transitioning into a cookieless eco-system – challenges, opportunities and impact
Multiple speakers
Google Chrome
IAB Tech Lab
Brave Browser (pending confirmation)
Coalition for Better Ads (CBA)
15:50 – 16:05
Coffee & Networking
14:35 – 15:50
Part 3 | Privacy & User Data Policies
Google User Data Policies
IAB Tech Lab – Privacy Framework
Entero / Oshrit Aviv
15:50 – 16:05
Coffee & Networking
16:05 – 17:15
Part 4 | Showcases: Malvertising, Spyware
Will be published closer to the event
17:15-17:30
Summary, announcements & next steps